FACTORS AFFECTING CONSUMER CHOICE OF MOBILE PHONE BRANDS: AN EMPIRICAL STUDY USING MULTIDIMENSIONAL SCALING TECHNIQUES
FACTORS AFFECTING CONSUMER CHOICE OF MOBILE PHONE BRANDS: AN EMPIRICAL STUDY USING MULTIDIMENSIONAL SCALING TECHNIQUES
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Sustainability | Free Full-Text | Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone
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